Identifying and Resolving Your Issues Through Engaging Solutions
We Identified Major Problems In Medical Communications
Poor Medical Quality
Is unfortunately abundant among medical communication agencies. This can range from incorrect p-values, data points, errors when redrawing graphs, using wrong references, to basic grammatical errors. Errors and poor quality are a source of frustration among clients as it causes major delays when trying to get projects approved and certified. In addition, sending materials with errors complicates the job of signatories at pharma, which is simply not fair or acceptable.
Lack of medical understanding
Is common within creative medical communications. An absence of medical directors with a creative expertise means that the medical knowledge extraction and interpretation of a brand often falls on inexperienced writers, creative directors or external freelancers that are not in contact with clients.
Failure to build an engaging story
Often happens when medical writers have little creative expertise. Even when the data is correct, if a writer constructs a dense story with disjointed scientific facts, this will fail to engage with healthcare professionals or patients.
Lack of visual engagement
Can happen when materials are pushed too quickly to clients. But the real issue stems to the fact that the copy is often developed by writers that are unable to bridge the gap between medical and creative. If a medical writer/copywriter is unable to lay the foundation to the creative team of what needs to be visualised, the material will often end up being too dry to engage with the intended audience.
We are here to guide you through Quality, Creativity and Honesty
Our Core Values
Medical excellence
Means that what we give back to you is precise, elegantly written and correctly referenced. We thereby avoid delaying materials in the long run while making the process as painlessly as possible for your marketing teams and medical signatories.
Medical genius
Means that we have the innate ability of understanding the science of your brand, the disease area and to analyse the competitor landscape, to ultimately help position your brand in the most effective way.
Medical storytelling
Means that we connect the scientific facts of your brand in a manner that resonates with your target audience. We will always identify the unmet needs to remind about the problem of a specific medical condition before we find the most effective manner of bringing your brand to the scene as the solution of choice.
Medical creativity
Refers to the finishing touch given to creative medical materials before finalisation to enhance the full value of the brand’s story to ensure it touches the heart of its intended audience. We are different from other agencies because we do not employ medical creativity just at the design stage, but right from the very start with our Medical Director acting as the lead creative architect to blend science and storytelling with powerful visualisation techniques.