Idiopathic Pulmonary Fibrosis

Idiopathic pulmonary fibrosis (IPF) is a chronic lung disorder associated with poor quality of life and high mortality. This condition is characterised by fibrosis, inflammation, and destruction of lung tissue, leading to debilitating symptoms and ultimately death. While the exact cause of IPF remains unknown, several risk factors have been identified, including both environmental and genetic factors.

The treatment landscape for IPF experienced a radical change in 2012 when a key trial (PANTHER-IPF) revealed that the standard of care of immunosuppressant therapy used at that time was associated with an increased risk of hospitalisations, severe adverse events, and death. In other words, the treatments being used were causing more harm than good!

Fortunately, the treatment landscape has seen recent advances with the introduction of two targeted treatments. However, there is still a huge need to develop novel therapies with an improved safety profile that can also extend the lives of patients affected by this devastating lung condition.

Struggling to make your medical communications stand out?

Nader Qarini

Operations Director

Nader manages the operational infrastructure that keeps projects moving and teams supported. From internal workflows to delivery timelines, he ensures that the right systems are in place to help NEO run smoothly behind the scenes.

Arun Dhillon

Client Services Director

Arun acts as the link between clients and internal teams, ensuring that each project starts with a clear understanding of goals and ends with a result that delivers real value.

With experience managing communication across multiple industries, Arun keeps the focus on clarity, timelines, and trust.

Dr. Patrick Blaise Collins

Medical Communications Director

Dr. Patrick Blaise Collins brings over 15 years of experience in medical writing, scientific leadership, and AI-integrated communication, with a PhD in Exercise Physiology and a background in translational research.

He leads NEO’s scientific storytelling with clarity and precision, building strategic content frameworks, and driving innovation across regulated medical environments.

Bardha Citaku

Senior Medical Writer

Bardha Citaku is NEO’s senior medical writer, combining academic research with hands-on experience across clinical, surgical, and behavioral health domains.

Currently completing her PhD in Clinical Research at the University of Basel, she brings expertise in robotic surgery, cognitive behavioral therapy for veterans, and CME development.

Renisa Desouza

Strategy Director

Renisa Desouza is NEO’s Strategy Director, assisting clients throughout the Americas with strategic direction that’s clear, actionable, and grounded in medical insight.

She works fractionally with commercial and medical teams to shape messaging, streamline execution, and ensure every asset aligns with brand and market goals.

Sharon Taylor

Lead Creative Designer

Sharon Taylor is NEO’s lead creative designer, responsible for translating complex scientific ideas into clean, compelling visual communication.

From core branding to educational materials, she ensures every piece feels aligned, on-message, and built for clarity across medical and commercial audiences.

Hager El-Kaddar

Medical Writer

Hager El-Kaddar is a pharmacist and medical writer specialising in metabolic disease, with expertise that bridges pharmaceutical sciences and extensive experience in medical communications.

Certified under the ABPI Code of Practice, she excels in evidence-based content development, translating complex clinical data into actionable insights while ensuring scientific rigor and ethical compliance.

Doki

Creative Filmmaker

Doki is a filmmaker and creative mind who loves creating and bringing ideas to life. With a background in filmmaking, turning ideas into visual stories comes naturally to him.

He has worked in design and digital marketing, and his curiosity spans into science and medicine, giving him an instinct for blending creativity with technical accuracy. He is currently pursuing a Master’s in Digital Communication Environments in Basel, Switzerland.